Client:
Probiotic Smart
Scope:
Name Development
Branding & Identity
Packaging Design
Web Design
24 Hour Supplement
In the midst of a global pandemic, the search for smart, innovative, proven immunity products has become crucial. We were approached by entrepreneurs with a passion, a vision, and a strong formula for a new immunity supplement. With scientific evidence and clinical research at its core, we developed a name, tagline, strategy, branding, identity, packaging, illustrations, and website for 24 Hour Supplement. In such a saturated and diverse industry, there were many different directions for this project to go. We determined our path with market research, naming exercises, interviews with scientists, and surveying consumers. The goal of 24 Hour Supplement was to appear approachable and natural enough to be used as a daily supplement, but yet powerful and credible enough to compete with the “big brands”. The tagline development, scientist endorsements, and straight-forward name aligned with the vision of the company and positioned the brand to reach the right market.
Core Messaging
Now, more than ever, in such a saturated market of immunity products, finding the appropriate positioning and strategy is crucial for success. 24 Hour Supplement strived for consumers to feel confident in their supplements. They believe that the science and nature can work together, and their ingredients reflect that. 100% derived from nature, not drugs, with the scientific evidence to back it up. The knowledgeable and approachable messaging on the website highlights the proven formula and promotes the user’s investigation of each ingredient so they can feel confident in the supplement they’re taking. The positioning of this product as a daily supplement is grounded by extensive research in oxidative stress. The immune system is constantly subject to factors leading to oxidative stress like pollution, stress, travel, diet, weather, and age. So by taking an immunity supplement daily, the consumer can get on with daily life knowing that they are covered. Thus, we developed the consumer-facing tagline “Guarding you for daily life.”
Branding
When conceptualizing a logo to represent this company, we landed on a few elements that best represented the brand’s mission; protective, natural, daily, and healthy. The shield is an emblem for defense, safety, and strength. We paired the stability of the shield with natural elements of the custom typography and a fresh and lively color palette. By splitting the shield into two halves, we were able to integrate a subtle nod to the day and night aspect of the supplement; one side indicating rays of sunlight and the other indicating minute marks of a clock. The shield not only became primary mark of the 24 Hour Supplement brand, but it also unified the core messaging, focused on guarding our immune system.
Icon System
Respiratory
Health
Heart
Health
Joint
Health
Mental
Health
Plant
Derived
Metabolism
Anti-Viral
Absorption
Anti-Inflammatory
Antioxidant
Ingredients
Tetrahydrocurcumin
Zinc
Curcumin
Elderberry
Vitamin C
Black Pepper Extract
Vitamin D3
Spirulina Extract
Packaging
When conceptualizing a logo to represent this company, we landed on a few elements that best represented the brand’s mission; protective, natural, daily, and healthy. The shield is an emblem for defense, safety, and strength. We paired the stability of the shield with natural elements of the custom typography and a fresh and lively color palette. By splitting the shield into two halves, we were able to integrate a subtle nod to the day and night aspect of the supplement; one side indicating rays of sunlight and the other indicating minute marks of a clock. The shield not only became primary mark of the 24 Hour Supplement brand, but it also unified the core messaging, focused on guarding our immune system.
Proprietary Technology
As a part of this project, we also assisted in naming the 24 Hour Supplement “secret formula”. We believed the formula needed an original name as a strategic way to show the innovation and science behind this very natural product. The formula combines the power of curcumin, tetrahydrocurcumin and zinc to produce a super powerful immune booster. The name we developed combines “Turmi” short for turmeric, the source of curcumin and tetrahydrocurcumin, “Zn” the periodic element for zinc, and “OS” standing for oxidative stress, the core of all immunity functions.
