Where vision takes shape.
We are Forma, previously Studio MLM.
It’s not just our name — it’s our mindset. We believe great things are made through bold vision, sharp strategy, and the craft of collaboration. We partner with visionary teams to move things forward.
Big things start small.
We help bold ideas come to life through thoughtful strategy, intentional design, and the creative execution. We’re here to shape what’s next, together.
By forming deep, lasting partnerships, we want to help visionaries use design to transform complex challenges into exciting opportunities for growth and connection.
Through thoughtful collaboration and intentional design, we help our clients see new perspectives, uncover their unique potential, and craft impactful solutions that bridge the gap between brand and product.
We’re a team of designers, strategists, and creatives who thrive on making things happen — and working together to get there.
Micah Maraia
Zach Holloway
Tyler Michaletz
Lisa Berends
Jonathan Terry
Skyla Seifert
Cody Mastel
Jenae Michaletz
Eli Meehl
Sara Moen
Tegan Brunner
Sara Moen
Brands we work with.
Flexible frameworks tailored to fit you.
At Forma, we start by understanding the problem — then build the right path forward. Whether you’re launching, evolving, or navigating change, we meet you where you are and move with purpose.
Our product-led approach blends brand thinking with practical execution, shaped by strategy, design, and a collaborative mindset. To guide that journey, we offer flexible, program-based entry processes designed to meet real business needs.
Discovery
We immerse ourselves in your business to understand
you and your mission.
Strategy
Design
We distill ideas and concepts into a simple and sustainable brand-benefitting direction.
Making
We help see things through to reality by working with you & your execution partners.
How We Got Here
Micah Maraia
Micah Maraia has had the passion for creation since he was a child. After working in both the corporate and consultant settings, successfully designing and launching clients’ products from housewares to super computers, Micah felt the time had come to pursue his own entrepreneurial venture and founded Studio MLM.
Shortly thereafter, he began the development and launch of his own brand and line of products, Dotz. His unwavering pursuit to develop, launch and distribute the Dotz brand internationally, coupled with a steady stream of client projects, and past experience, has provided an invaluable opportunity for Micah to learn and experience every nuance involved in bringing a product to market. It is this unique and comprehensive knowledge that provides Micah and his team, the tools to successfully work with clients launching their products, brands and dreams. Micah is passionate about what he does and believes in developing strong and equitable working relationships.
Dotz
In addition to our prior experience in design and product development, we were fortunate to cut our teeth on our own brand, Dotz, a full designer line of cord and cable management products. Dotz began from a single invention and grew into a full brand of over 20 products with several patents and trademarks, distributed in over 30 different countries. It quickly became the first consumer exclusive brand dedicated to cord and cable management. This proved to be both a challenge as well as an enormous opportunity that provided invaluable experience in every facet of design through production/manufacturing, intellectual property, sales, distribution and marketing.
Because Dotz had the opportunity to be sold in a wide variety of channels and departments, it allowed us to gain experience in an array of different markets. Dotz also presented a unique challenge: navigating the creation of a new brand in a new category for cable management. Before Dotz, there was no designated location in retail for a product like this. Dotz could be sold in departments ranging from electronics and seasonal gifts to hardware and office supplies. This provided an opportunity to pave the way in organizing and simplifying the new category of cable management. The broad reach of opportunity and international appeal sparked an exciting journey that illuminated the ins and outs of product development, production, distribution, sales, and much more.
The success of Dotz as a brand led to both manufacturers and start-ups reaching out to us to “do for them what we did for ours” this led to the launch of Studio MLM. Some of our first clients still exist today 10 years later. 90% of our clients are word of mouth and referral.