As a veterinarian targeted brand of dog & cat supplements, using new technologies and processes to create premium neutreaceuticals, we sought to create a systematic and clinical brand that remained playful and lighthearted as any pet brand should.
Proprietary Treat Design
We worked with Clinics Choice to develop a functional dental stick that was unique, had a balance of playfulness, seriousness, cleaning functionality, reference to the flavor, and the ability to be manufactured as efficiently as possible.