Studio MLM was approached by the Menomonie Chamber of Commerce to create a flexible website and brand language that illustrates the Greater Menomonie Area as a vibrant and inviting place to visit, work and live. This project included a logo refresh, taking inspiration from the old logo. We developed a custom logotype derived from a timeless serif typeface with subtle flourishes of curvature and movement to add character and pair with the modern logo mark. The curves of the logo and type pairing reference the location of Menomonie on the Red Cedar River as well as emphasize the variety of trails, waterways, and outdoor activities in the area.