Studio MLM was approached by the Menomonie Chamber of Commerce to create a flexible website and brand language that illustrates the Greater Menomonie Area as a vibrant and inviting place to visit, work and live. This project included a logo refresh, taking inspiration from the old logo. We developed a custom logotype derived from a timeless serif typeface with subtle flourishes of curvature and movement to add character and pair with the modern logo mark. The curves of the logo and type pairing reference the location of Menomonie on the Red Cedar River as well as emphasize the variety of trails, waterways, and outdoor activities in the area.
Explore Menomonie
Living with the seasons
The season-centric brand language was developed from research of Menomonie, WI and the surrounding area. Historically, the first people to inhabit western Wisconsin were the Menominee tribe, named by the Ojibwe, “Manoomini” or “wild rice people”. What is now known as Lake Menomin, was once a wild rice field. However, the Menominee people had a different name for themselves, “Mamaceqtaw”, which roughly translates to “the people that live with the seasons”. This became the inspiration for Explore Menomonie’s marketing language: Living with the Seasons.
