Foundations Therapy came to us with a passion for providing pediatric therapy to the children and families of Menomonie. They had a desire to make their brand reflect the expert level of care they provide, and position them to grow throughout the Chippewa Valley. We worked closely with Emily Hanson, the owner, along with the involvement of the entire team, to create an art direction that represented the care, expertise, and passion they bring to children and families. We wanted to do this without losing their energetic and fun approach of using play to engage the children who receive their care.