Client:
Scope:
Name Development
Branding & Identity
Packaging Design
eCommerce Web Design
Hemponix
We were approached by (formerly) Lettuce Abound Farms, to assist in the transition from growing lettuce to growing & breeding hemp seeds. The facility was converted to utilize the same indoor vertical farming methods and state of the art genetics to create the highest quality industrial hemp.
As they began their new endeavor in the hemp industry, we wanted to revere their extensive history in agriculture while looking into the future of farmers, medicine, and much more. We set out to present this new company as a trustworthy and knowledgable source for the future of hemp and the agricultural community.
Core Messaging
When developing messaging for a “start-up” like this, we like to start at the core. Hemponix begins with farmers. Humble beginnings and over 30 years of industry experience make for a knowledgable and approachable foundation. As an emerging industry, hemp farmers are in need of a trustworthy, high quality, stable source for seeds. So we positioned Hemponix to answer this call via a combination of confident and trustworthy language, paired with modern and professional graphics & imagery. Our objective? To develop a brand that farmers can rely on.
