Studio MLM worked with Merrick’s Animal Health to develop and launch a refresh of their brand. We sought to develop a modern brand targeted towards the incoming generation of farmers and show participants. With a heavy reference to the legacy of the company, we did not attempt to change the brand, but bring the existing elements to their full potential in this new business climate. Through close collaboration, the new brand and line was launched. As sales and distribution continue to grow, the solution is proving to be a successful update for a legacy brand in a changing world.