PetsPrefer has developed pet supplement products for over 20 years. With a strong legacy and targeted name, we were brought in to refresh the logo, brand language, and packaging. With a name that speaks of the pet’s advocation for the product, we created a flexible brand & marketing system of pets peaking over the edge of the packaging label as if begging for the delicious & nutritious chews. This, in combination of highlighting the natural ingredients, created a friendly but captivating design paired with a straight forward logotype. These elements combined into a strong brand that jumps off the shelf at consumers.