Soulift started in downtown Menomonie as a place to bring people together through virtual fitness classes, a meeting place for friends, and partnerships with local consignors. Studio MLM was involved in the name development, branding, marketing, strategy, and website development of Soulift. Some of the deliverables for this project included grand opening marketing materials, advertising posters, business cards, hang tags, giftcards, shopping bags, t-shirts, and an informational, responsive website. As a part of the branding process, we also developed three icons for the three different areas of Soulift: fitness, friendship, and shopping.