24 Hr Supplement

Empowering Immune Health Amidst a Pandemic

In the midst of a global pandemic, the search for smart, innovative, proven immunity products has become crucial. We were approached by entrepreneurs with a passion, a vision, and a strong formula for a new immunity supplement. With scientific evidence and clinical research at its core, we developed a name, tagline, strategy, branding, identity, packaging, illustrations, and website for 24 Hour Supplement. In such a saturated and diverse industry, there were many different directions for this project to go. We determined our path with market research, naming exercises, interviews with scientists, and surveying consumers. The goal of 24 Hour Supplement was to appear approachable and natural enough to be used as a daily supplement, but yet powerful and credible enough to compete with the “big brands”. The tagline development, scientist endorsements, and straight-forward name aligned with the vision of the company and positioned the brand to reach the right market.

Client:

24 Hour Supplement

Industries:

Health & Wellness

Services:

Brand Identity
Brand Strategy
Packaging Design
Website Design

Context

With the spread of COVID-19 across the globe, there was an increased interest in taking proactive measures to safeguard one’s health.

Challenge

We were approached by a team of entrepreneurs and scientists with a new immunity supplement to create a full brand and website to establish credibility for their product.

Outcome

Through extensive research and development, we created a brand identity that stood up to established market leaders while embracing a natural, approachable visual language.

Core Messaging

Now, more than ever, in such a saturated market of immunity products, finding the appropriate positioning and strategy is crucial for success. 24 Hour Supplement strived for consumers to feel confident in their supplements. They believe that the science and nature can work together, and their ingredients reflect that. 100% derived from nature, not drugs, with the scientific evidence to back it up. The knowledgeable and approachable messaging on the website highlights the proven formula and promotes the user’s investigation of each ingredient so they can feel confident in the supplement they’re taking. The positioning of this product as a daily supplement is grounded by extensive research in oxidative stress. The immune system is constantly subject to factors leading to oxidative stress like pollution, stress, travel, diet, weather, and age. So by taking an immunity supplement daily, the consumer can get on with daily life knowing that they are covered. Thus, we developed the consumer-facing tagline “Guarding you for daily life.”

Branding

When conceptualizing a logo to represent this company, we landed on a few elements that best represented the brand’s mission; protective, natural, daily, and healthy. The shield is an emblem for defense, safety, and strength. We paired the stability of the shield with natural elements of the custom typography and a fresh and lively color palette. By splitting the shield into two halves, we were able to integrate a subtle nod to the day and night aspect of the supplement; one side indicating rays of sunlight and the other indicating minute marks of a clock. The shield not only became primary mark of the 24 Hour Supplement brand, but it also unified the core messaging, focused on guarding our immune system.

Icon System

Respiratory Health

Heart Health

Joint Health

Mental Health

Plant Derived

Metabolism

Anti-Viral

Absorption

Anti-Inflammatory

Antioxidant

Respiratory Health

Heart health

Joint health

Mental Health

Plant Derived

Metabolism

Anti-Viral

Absorption

Anti-Inflammatory

Antioxidant

Ingredients

Tetrahydrocurcumin

Zinc

Curcumin

Elderberry

Vitamin C

Black Pepper Extract

Vitamin D3

Spirulina Extract

Tetrahydrocurcumin

Zinc

Curcumin

Elderberry

Vitamin C

Black Pepper Extract

Vitamin D3

Spirulina

Packaging

When conceptualizing a logo to represent this company, we landed on a few elements that best represented the brand’s mission; protective, natural, daily, and healthy. The shield is an emblem for defense, safety, and strength. We paired the stability of the shield with natural elements of the custom typography and a fresh and lively color palette. By splitting the shield into two halves, we were able to integrate a subtle nod to the day and night aspect of the supplement; one side indicating rays of sunlight and the other indicating minute marks of a clock. The shield not only became primary mark of the 24 Hour Supplement brand, but it also unified the core messaging, focused on guarding our immune system.

Proprietary Technology

As a part of this project, we also assisted in naming the 24 Hour Supplement “secret formula”. We believed the formula needed an original name as a strategic way to show the innovation and science behind this very natural product. The formula combines the power of curcumin, tetrahydrocurcumin and zinc to produce a super powerful immune booster. The name we developed combines “Turmi” short for turmeric, the source of curcumin and tetrahydrocurcumin, “Zn” the periodic element for zinc, and “OS” standing for oxidative stress, the core of all immunity functions.

Explore Related

24 Hr Supplement

Share

We respect your privacy. We use Cookies to improve your experience on our website. For more information related to the Cookies, please visit our Privacy Policy.