Keeping the Mess Behind the Counter
A primary objective of this project was to make swapping sauce containers in commercial dispensers more straight forward and less messy at the point-of-service. The system we devised with AWSM removed the need for puncturing single-use plastic bags full of sauce that are hard to hold and replaced them with jars that can be prepped beforehand and washed after use.
Lightning-Fast Concept Development
Leveraging rapid concept development, we were able to move from sketch, to tissue box mock-up, all the way to CAD and full-material prototypes in a matter of weeks. This kept AWSM on track to meet their milestones and ultimately make their debut at the first preseason baseball game of the season at Target Field.
In-House Prototype Production
We used our sourcing partners and our own internal expertise to manufacture the stainless steel drums and print all of the labels and graphics for over 30 units. We assembled and polished all of the prototypes by hand so that AWSM could make the best impression at the big game.
Launching at a Major Baseball Stadium
Because every product launch has its rocky moments, we provided support to AWSM for their first game, helped them setup the dispensers, and ensured a smooth user experience.