Reinventing a Classic Container
We successfully balanced new materials, enhanced aesthetics, and advanced molding techniques while preserving key functional features. This approach reduced shipping volume, improved stack-ability, showcased the new blocks in retail environments, and, most importantly, captured customers’ attention.
Inspiring Imagination with Key Brand Elements
By channeling our inner child and drawing inspiration from the original 90s brand, we redesigned the logo, updated the block colors, and created sample builds to use throughout the packaging. Playful illustrations and vibrant graphics allowed us to capture children’s attention while evoking nostalgia in parents who once played with Better Blocks themselves.