Ebb + Flow

Designing a Brand and Packaging System for Retail

Ebb and Flow is a burgeoning startup in the wine industry, helmed by an industry veteran that was looking for a way to disrupt a homogenous marketplace with a premium mass retail brand that is aspirational, but approachable for both casual consumers and connoisseurs alike. Studio MLM was brought in at the very beginning to develop not only the packaging but the name, brand strategy, and brand assets.

Client:

Ebb + Flow

Industries:

Wine & Spirits, Retail

Services:

Brand Strategy
Brand Support
Marketing Collateral
Packaging Design
Website Design
Three wine bottles in front of a black background. The labels read "ebb + flow" and each bottle has a different foil accent color - one is red, one is silver, and one is gold.
Three wine bottles in front of a black background and sitting on a light tan fabric. The labels read "ebb + flow" and each bottle has a different foil accent color - one is red, one is silver, and one is gold.
Glossy black text over a matte background with stark light highlighting the contrast of the two finishes.

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