The season-centric brand language was developed from research of Menomonie, WI and the surrounding area. Historically, the first people to inhabit western Wisconsin were the Menominee tribe, named by the  Ojibwe, “Manoomini” or “wild rice people”.  What is now known as Lake Menomin, was once a wild rice field. However, the Menominee people had a different name for themselves, “Mamaceqtaw”, which roughly translates to “the people that live with the seasons”. This became the inspiration for Explore Menomonie’s marketing language: Living with the Seasons.