Crafting a Dynamic Brand that Encompasses Exceptional Care

Foundations Therapy came to us with a passion for providing pediatric therapy to the children and families of Menomonie. They had a desire to make their brand reflect the expert level of care they provide, and position them to grow throughout the Chippewa Valley. We worked closely with Emily Hanson, the owner, along with the involvement of the entire team, to create an art direction that represented the care, expertise, and passion they bring to children and families. We wanted to do this without losing their energetic and fun approach of using play to engage the children who receive their care.

Client:

Foundations Therapy

Industries:

Pediatric Therapy

Services:

Art Direction
Brand Identity
Brand Strategy
Website Design
Icon Design
Portrait Photography

Context

Foundations Therapy needed a brand identity that reflected their pillars of pediatric care while establishing them as a reputable clinic to future and current patients.

Outcome

We created a variable brand that embraces all aspects of the quality care they provide by harnessing their fun, playful energy and balancing it with reliable typography.

Impact

Foundations' business has seen significant growth since the inception of their brand, leading to the opening of a second clinic location and the introduction of new services for their patients.