Lee Products – Flexifile
Lee Products – Flexifile

Designing a Fresh Look for an Improved Product

Studio MLM worked with the Lee Products team to update and improve Flexifile, a product that had been successful in the past but was in need of a refresh and new factory. After reverse engineering the existing sample and sourcing a new factory, we developed new stabilizing feet to improve both the look and function of the product. Finally, a completely new logo, visual identity system, and packaging were developed to extend that product’s reach from a predominantly commercial market to one that appealed to the retail markets as well.


Lee Products


Consumer Goods, Office Supply


Brand Identity
Packaging Design
Product Photography
Product Design
Product Strategy
Industrial Design

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Lee Products – Flexifile


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