Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and trust in their innovative calming products.
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Lee Products – Hefty Tabs
Brand, Packaging, Product, Strategy

Driving Sales Through Innovation and Design

Studio MLM was contracted by Lee Products to refresh the Hefty Tab product line and brand. This product is the highest quality index tab in its category. It had been successful through commercial sales channels but was in need of a brand refresh and unique features to give a competitive edge in the retail marketplace. A completely new logo, visual identity system, packaging and clip-on carrying case were developed to modernize the brand and convey the exceptional quality to consumers.

Client:

Lee Products

Industries:

Consumer Goods, Office Supply

Services:

Brand Identity
Packaging Design
Product Design
Product Strategy
Prototyping
Industrial Design
A small blue translucent container holding sticky tabs for office use, clipped shut.
A small red container opened to reveal a stack of sticky tabs.
A small purple translucent container holding sticky tabs for office use, clipped shut.
A small clear container holding sticky tabs for office use, clipped shut.
A small translucent container is varying colors holding sticky tabs for office use, clipped shut.
Three small translucent containers holding sticky tabs for office use sitting on a white background. One is red, one is purple, and another is blue. The red and purple containers and open, and the blue container is clipped shut.

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110 West Main St
Menomonie, WI 54751

info@studio-mlm.com

715-309-4339

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© Studio MLM 2021. All rights reserved.

Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and trust in their innovative calming products.

 

info@studio-mlm.com

715-309-4339

Instagram Facebook-f Linkedin