Small blade, big features.
Taking inspiration from both the previous package and other dispensers on the market, we aimed to design a blade that would cut tape with no fuss every time and prevent the user from having to dig in the box and find the tape edge. We were able to successfully miniaturize both necessary features into a blade that uses minimal material.
Bringing personality and clarity to color selection.
Since the paper package isn’t transparent like the preceding design, we needed to find a way to quickly and effectively communicate the color of the product through graphics on the package. We used the function of the product to inform the design by highlighting the front side of the package with the color of the tape to help the customer make the connection more quickly in a retail environment.