Restoring the Perception of an Animal Pharmaceutical Brand
Med-Pharmex is a leading developer and manufacturer of accessible and reliable veterinary pharmaceuticals in the United States. In the midst of internal structural shifts, Med-Pharmex was hoping to frame themselves as a worthwhile investment.
Restore trust and notoriety in the MedPharmex brand, and set them up to engage in a smooth and successful acquisition.
Strategy
Establish clear core value messaging and leverage it to unite internal teams, attract new talent, and bring out the humanity behind the business.
Impact
Shortly after the refresh, Med-Pharmex achieved their overarching business goals and successfully positioned themselves as a valuable asset resulting in the acquisition of the brand.