Paperhood

Brand, Web & UX

Renewing the Digital Presence of an Established Clothing Enterprise

Our friends at Paperhood came to us for a brand refresh, and a new website that fit their growing needs. Paperhood has been working in the garment industry since 1923 and are proud to be a family-owned business raised in NYC. While they were working hard to provide the people of New York their custom garments expertise, we developed a clean and impactful brand, with a touch of the street attitude that the original founder, Sam, brought to the business. The result was a Paperhood brand that expresses their no-nonsense expertise and represents the creatives of New York.

Client:

Paperhood

Industries:

Apparel, DIY, Service, D2C

Services:

Brand Identity
Brand Strategy
Marketing Collateral
UX/UI Design
Website Design
Icon Design
Ecommerce

Context

Paperhood reached out to us in need of a brand and website refresh that would speak to their quality service, while embracing their passion for creativity and local entrepreneurship.

Strategy

We positioned Paperhood as a modern, minimal brand with graphic ties to their NYC location, portraying their authority in the industry balanced with a playful, edgy look.

Impact

Along with a refreshed brand identity, Paperhood’s new ecommerce site allowed the company to continue to grow their business by broadening their sales reach, streamlining custom orders, and simplifying transactions.