Museum to Heritage Center
The first step we took was to develop a clear brand strategy, beginning with the name. Previously known as the Old Pepin County Courthouse Museum and Jail, we transitioned them to the Pepin County Heritage Center. This new name stays true to the historical society’s mission, while more accurately describing their role in the community as a museum, historical site, and event center. This allows them to grow and expand their offerings while establishing a memorable presence with thei community.