Supporting Sales Efforts
Before partnering with Studio MLM, Quail Systems had accumulated an arsenal of academic material to support their mission, and had already established years of industry knowledge to share with their customers. Ultimately, they needed a well-curated brand to frame them as a trustworthy source for ozone technology, as well as a new website with a strong content management structure to give them the power to efficiently deliver case studies and articles to their customers.
Effective Product Storytelling
Quail caters to a few primary industries and have curated groups of products for those industries to help them achieve the best results possible. Quail needed a way to communicate the environmental context in which these product groups can live and function so we created isometric environments to display the full range of benefits that Quail products could provide in their target industries.
Assembling a Versatile Toolkit
An overarching goal of ours was to create a brand kit that would not only serve Quail’s immediate needs, but remain applicable to their needs in the future. We assembled a library of assets that could be used to effectively communicate the story of their company for the years to come. This included a collection of photography that captures the nature of their vision for the future along with a custom icon pack that can be used in tandem with product benefit callouts and other branded copy.