Vets Plus
Vets Plus

Providing a Platform for Innovation to Prosper

Vets Plus, Inc has been a leading contract manufacturer of animal nutraceuticals for over 35 years. Backed by a seasoned manufacturing team and developers with extensive regulatory knowledge, VPI was ready for a brand refresh to reflect their quality service. By working closely with the executive team, Studio MLM crafted a new brand persona, visual design language, and refreshed website, that speak to the science-backed, collaborative, and innovative approach that helps them create better products for their clients.

Client:

Industries:

Animal, Nutraceuticals, Manufacturing, Development

Services:

Brand Identity
Brand Strategy
Environmental Design
Marketing Collateral
UX/UI Design
Website Design
Icon Design
Photography

Awards:

The Communicator Awards - Website - Excellence

Context

Vets Plus approached us for help reshaping their brand in a way that would more clearly communicate their business as a CDMO, and more accurately represent their expertise as a manufacturer of animal nutraceuticals.

Strategy

Through stakeholder interviews and strategy workshops with Vets Plus, we were able to understand how the business uses its manufacturing abilities, regulatory guidance, and more to help their customers.

Outcome

We helped Vets Plus build a modern brand identity that places their services at the forefront and connects with the needs of their customers with greater clarity, inspiring confidence in current and future clients.
Old Vets Plus Logo
Long, skinny arrow
Vets Plus Logo
Vets Plus color palette - on top is a color grid showing blocks of dark grey, maroon, middle red, bright red, middle grey, and light grey, with a 4-red gradient on the bottom.
White text over a black background. At the top left is small piece of text that reads "Elza Text Regular & Semibold" and on the bottom left is a larger block of text that has the alphabet written out letter for letter in both capital and lowercase, along with the numbers 1234567890 written below.

Vets Plus as an innovative consultant.

We positioned Vets Plus as an inventive and personable brand. This strategy allows VPI to focus on the attributes that set them apart from the pack, while addressing customer needs in a genuine manner. Through the empowering and solution-oriented language we developed, Vets Plus is set up to make a lasting impact in the world of nutraceutical innovation.

At the top left is a small piece of text that reads "Unique Value Proposition". On the bottom left is a larger piece of text that reads "Proven partners shaping the next generation of animal supplements". On the right hand side is a wheel of images showing a horse, a dog and cat laying together, a pile of animal chew treats, a cow grazing, a pile of animal supplement chews, and a woman wearing a hairnet, glasses and a lab coat looking over her shoulder into the camera. The background is an isometric block pattern that is light grey on the bottom and fades to white at the top.

Creating a Brand Language of Form with Simple Geometry

In order to create a visual thread of cohesion between touchpoints, Studio MLM developed a form-based language.  The building blocks of Vets Plus’ brand language is based on the rounded equilateral triangle, paired with an isometric grid. These geometric forms help their materials embody the business’ focus on process, creation, and continual innovation. Matched with simple yet powerful iconography, this graphic system allows them to further communicate their mission and values.

Two business cards standing up leaning against one another. One is showing the front of the business card and the other is showing the back of the business card. The two cards are in a harsh spotlight with strong shadows on either side.
Two corporate brochures laid out on a table. The brochure on the left is closed and the front is facing up. The brochure on the right is open to show two inner-pages. The front of the brochure reads "Proven partners shaping the next generation of animal supplements". Above that is the Vets Plus logo and below is a wheel of images showing a horse, a dog and cat laying together, a pile of animal chew treats, a cow grazing, a pile of animal supplement chews, and a woman wearing a hairnet, glasses and a lab coat looking over her shoulder into the camera. The inside of the brochure contains obscured text, images, and icons in color-blocked sections of maroon, grey, white, and red.
Panels visualizing the rules of the Vets Plus brand identity.

Explore Related

Vets Plus

Share

We respect your privacy. We use Cookies to improve your experience on our website. For more information related to the Cookies, please visit our Privacy Policy.