Vets Plus as an innovative consultant.
We positioned Vets Plus as an inventive and personable brand. This strategy allows VPI to focus on the attributes that set them apart from the pack, while addressing customer needs in a genuine manner. Through the empowering and solution-oriented language we developed, Vets Plus is set up to make a lasting impact in the world of nutraceutical innovation.
Creating a Brand Language of Form with Simple Geometry
In order to create a visual thread of cohesion between touchpoints, Studio MLM developed a form-based language. The building blocks of Vets Plus’ brand language is based on the rounded equilateral triangle, paired with an isometric grid. These geometric forms help their materials embody the business’ focus on process, creation, and continual innovation. Matched with simple yet powerful iconography, this graphic system allows them to further communicate their mission and values.