Vets Plus

Providing a Platform for Innovation to Prosper

Vets Plus, Inc has been a leading contract manufacturer of animal nutraceuticals for over 35 years. Backed by a seasoned manufacturing team and developers with extensive regulatory knowledge, VPI was ready for a brand refresh to reflect their quality service. By working closely with the executive team, Studio MLM crafted a new brand persona, visual design language, and refreshed website, that speak to the science-backed, collaborative, and innovative approach that helps them create better products for their clients.

Client:

Vets Plus, Inc.

Industries:

Animal, Nutraceuticals, Manufacturing, Development

Services:

Brand Identity
Brand Strategy
Environmental Design
Marketing Collateral
UX/UI Design
Website Design
Icon Design
Photography

Awards:

The Communicator Awards - Website - Excellence

Context

Vets Plus approached us for help reshaping their brand in a way that would more clearly communicate their business as a CDMO, and more accurately represent their expertise as a manufacturer of animal nutraceuticals.

Strategy

Through stakeholder interviews and strategy workshops with Vets Plus, we were able to understand how the business uses its manufacturing abilities, regulatory guidance, and more to help their customers.

Outcome

We helped Vets Plus build a modern brand identity that places their services at the forefront and connects with the needs of their customers with greater clarity, inspiring confidence in current and future clients.

Vets Plus as an innovative consultant.

We positioned Vets Plus as an inventive and personable brand. This strategy allows VPI to focus on the attributes that set them apart from the pack, while addressing customer needs in a genuine manner. Through the empowering and solution-oriented language we developed, Vets Plus is set up to make a lasting impact in the world of nutraceutical innovation.

Creating a Brand Language of Form with Simple Geometry

In order to create a visual thread of cohesion between touchpoints, Studio MLM developed a form-based language. The building blocks of Vets Plus’ brand language is based on the rounded equilateral triangle, paired with an isometric grid. These geometric forms help their materials embody the business’ focus on process, creation, and continual innovation. Matched with simple yet powerful iconography, this graphic system allows them to further communicate their mission and values.