The Wisconsin Milkweed Alliance is a grassroots, non-profit organization with the goal of assisting in the physical and mental health of individuals in the Menomonie area. WIMA does so by means of various programming, including its children organizations; Milkweed Connections and the Monarch House. We wanted to develop three logos and an overall brand language that was cohesive, warm, approachable, but also reputable and elegant, due to its association with the health of the community.